About the Author

Tony Morden is an Author of real-world and reader-friendly professional books.

His books are strongly characterised by their joined-up and co-ordinated thinking, by their applied and practical character, by their real-world relevance and usability, and by their unrelenting focus on the necessary realities of implementation, leadership, management process, and practical performance.

During a long and successful career as a UK business school academic and Principal Lecturer Tony Morden also published widely in (applied) scholarly and practitioner journals, and contributed extensively to the UK Research Assessment Exercise (RAE). He has given a variety of high-level presentations in the UK, USA, the Caribbean, and Canada. He has worked with diverse groups of students and clients. He has significant experience of teaching on an in-company basis. Tony Morden was also a teacher on Voluntary Service Overseas (VSO) in Central Africa. He is a Fellow of the UK Higher Education Academy.

Tony Morden is also classified as disabled within the meaning of the UK Disability Discrimination and Equality Acts. He has in writing these two books applied specialised but usable and transferable knowledge (as well as medicolegal insights) accumulated in the process of successfully defending his legal rights in employment.

Tony Morden’s other books, Principles of Management and Principles of Strategic Management are published by Routledge. Principles of Management has been translated into Chinese and Arabic language editions. Details of both books may be found at his website at www.principlesofmanagement.com